PECHINO – Ai manager del negozio di Ikea di Pechino, il fatto che diversi clienti si riposino schiacciando un pisolino sui letti esposti, non è un problema. Nella frenetica Cina moderna infatti, ogni occasione di svago è buona per recuperare un po’ di sonno: e così, da ormai diversi mesi (queste foto sono state scattate nel settembre 2013) capita di vedere gente che dorme sui letti esposti nella sede locale del supermercato dei mobili a basso prezzo. Per stare più comodo, c’è chi addirittura si toglie le scarpe.
La cosa sta diventando una piccola moda che diverte molti giornali del mondo che ne parlano divertiti. “Diamo il benvenuto a tutti coloro che vogliono venire nei nostri negozi. Tutti i nostri visitatori sono potenziali clienti” ha spiegato Linda Xu, l’addetta alle pubbliche relazioni per Ikea Cina. Dopo lo sbarco avvenuto 15 anni fa, la Cina è diventato uno dei mercati più importanti della multinazionale svedese.
(Foto LaPresse)
Customers at an IKEA furniture store in China September, 2013. Customers falling asleep in the beds and sofas of IKEA are not unusual in China. But thats not a problem according to the IKEA management -We welcome all who want to come to our stores. All our visitors are potential customers, said Linda Xu, public relations for the the Ikea grouo in China, according to Swediosh newspaper DN, quting Le Figaro. Since Ikea established itself in China 15 years ago, the country has become one of their most important markets. ph. Jonas Lindkvist / DN / TT / Kod: 3507 / Scanpix LaPresse -- Only Italy
Customers at an IKEA furniture store in China September, 2013. Customers falling asleep in the beds and sofas of IKEA are not unusual in China. But thats not a problem according to the IKEA management -We welcome all who want to come to our stores. All our visitors are potential customers, said Linda Xu, public relations for the the Ikea grouo in China, according to Swediosh newspaper DN, quting Le Figaro. Since Ikea established itself in China 15 years ago, the country has become one of their most important markets. ph. Jonas Lindkvist / DN / TT / Kod: 3507 / Scanpix LaPresse -- Only Italy
Customers at an IKEA furniture store in China September, 2013. Customers falling asleep in the beds and sofas of IKEA are not unusual in China. But thats not a problem according to the IKEA management -We welcome all who want to come to our stores. All our visitors are potential customers, said Linda Xu, public relations for the the Ikea grouo in China, according to Swediosh newspaper DN, quting Le Figaro. Since Ikea established itself in China 15 years ago, the country has become one of their most important markets. ph. Jonas Lindkvist / DN / TT / Kod: 3507 / Scanpix LaPresse -- Only Italy
Customers at an IKEA furniture store in China September, 2013. Customers falling asleep in the beds and sofas of IKEA are not unusual in China. But thats not a problem according to the IKEA management -We welcome all who want to come to our stores. All our visitors are potential customers, said Linda Xu, public relations for the the Ikea grouo in China, according to Swediosh newspaper DN, quting Le Figaro. Since Ikea established itself in China 15 years ago, the country has become one of their most important markets. ph. Jonas Lindkvist / DN / TT / Kod: 3507 / Scanpix LaPresse -- Only Italy
Customers at an IKEA furniture store in China September, 2013. Customers falling asleep in the beds and sofas of IKEA are not unusual in China. But thats not a problem according to the IKEA management -We welcome all who want to come to our stores. All our visitors are potential customers, said Linda Xu, public relations for the the Ikea grouo in China, according to Swediosh newspaper DN, quting Le Figaro. Since Ikea established itself in China 15 years ago, the country has become one of their most important markets. ph. Jonas Lindkvist / DN / TT / Kod: 3507 / Scanpix LaPresse -- Only Italy
Customers at an IKEA furniture store in China September, 2013. Customers falling asleep in the beds and sofas of IKEA are not unusual in China. But thats not a problem according to the IKEA management -We welcome all who want to come to our stores. All our visitors are potential customers, said Linda Xu, public relations for the the Ikea grouo in China, according to Swediosh newspaper DN, quting Le Figaro. Since Ikea established itself in China 15 years ago, the country has become one of their most important markets. ph. Jonas Lindkvist / DN / TT / Kod: 3507 / Scanpix LaPresse -- Only Italy
Customers at an IKEA furniture store in China September, 2013. Customers falling asleep in the beds and sofas of IKEA are not unusual in China. But thats not a problem according to the IKEA management -We welcome all who want to come to our stores. All our visitors are potential customers, said Linda Xu, public relations for the the Ikea grouo in China, according to Swediosh newspaper DN, quting Le Figaro. Since Ikea established itself in China 15 years ago, the country has become one of their most important markets. ph. Jonas Lindkvist / DN / TT / Kod: 3507 / Scanpix LaPresse -- Only Italy
Customers at an IKEA furniture store in China September, 2013. Customers falling asleep in the beds and sofas of IKEA are not unusual in China. But thats not a problem according to the IKEA management -We welcome all who want to come to our stores. All our visitors are potential customers, said Linda Xu, public relations for the the Ikea grouo in China, according to Swediosh newspaper DN, quting Le Figaro. Since Ikea established itself in China 15 years ago, the country has become one of their most important markets. ph. Jonas Lindkvist / DN / TT / Kod: 3507 / Scanpix LaPresse -- Only Italy
Customers at an IKEA furniture store in China September, 2013. Customers falling asleep in the beds and sofas of IKEA are not unusual in China. But thats not a problem according to the IKEA management -We welcome all who want to come to our stores. All our visitors are potential customers, said Linda Xu, public relations for the the Ikea grouo in China, according to Swediosh newspaper DN, quting Le Figaro. Since Ikea established itself in China 15 years ago, the country has become one of their most important markets. ph. Jonas Lindkvist / DN / TT / Kod: 3507 / Scanpix LaPresse -- Only Italy
Customers at an IKEA furniture store in China September, 2013. Customers falling asleep in the beds and sofas of IKEA are not unusual in China. But thats not a problem according to the IKEA management -We welcome all who want to come to our stores. All our visitors are potential customers, said Linda Xu, public relations for the the Ikea grouo in China, according to Swediosh newspaper DN, quting Le Figaro. Since Ikea established itself in China 15 years ago, the country has become one of their most important markets. ph. Jonas Lindkvist / DN / TT / Kod: 3507 / Scanpix LaPresse -- Only Italy
Customers at an IKEA furniture store in China September, 2013. Customers falling asleep in the beds and sofas of IKEA are not unusual in China. But thats not a problem according to the IKEA management -We welcome all who want to come to our stores. All our visitors are potential customers, said Linda Xu, public relations for the the Ikea grouo in China, according to Swediosh newspaper DN, quting Le Figaro. Since Ikea established itself in China 15 years ago, the country has become one of their most important markets. ph. Jonas Lindkvist / DN / TT / Kod: 3507 / Scanpix LaPresse -- Only Italy
Customers at an IKEA furniture store in China September, 2013. Customers falling asleep in the beds and sofas of IKEA are not unusual in China. But thats not a problem according to the IKEA management -We welcome all who want to come to our stores. All our visitors are potential customers, said Linda Xu, public relations for the the Ikea grouo in China, according to Swediosh newspaper DN, quting Le Figaro. Since Ikea established itself in China 15 years ago, the country has become one of their most important markets. ph. Jonas Lindkvist / DN / TT / Kod: 3507 / Scanpix LaPresse -- Only Italy
