I Brand e le band

La Converse ha deciso di ristrutturare un grande spazio abbandonato a Williamsburg a New York per allestire una sala di registrazione per band emergenti, totalmente gratuita. Ben Sisario, nel New York Times, ricostruisce la strategia di marketing che c’è dietro questa operazione. Leggi l’articolo al link qui sotto.

RIGHT now it is just a shell, the peeling remnant of an old dry cleaner on a graffiti-covered block in the Williamsburg section of Brooklyn. But soon the 5,200-square-foot space will be transformed into a sleek new recording studio in the heart of the underground-rock capital. And in the latest twist in pop’s relationship with Madison Avenue, the struggling bands making music there will already be encountering corporate America: the studio is being built by Converse, which will let them record free.