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THE GOOD WILL OUT X ALVIN PURPLE LAUNCH

Thanks to our good mates over at The Good Will Out, we get a closer look into the launch of our incredulously lusted over Asics Alvin Purple collaboration. With the first sneaker freak lining up at 11:58pm the night before, braving ice cold winds and n…

Thanks to our good mates over at The Good Will Out, we get a closer look into the launch of our incredulously lusted over Asics Alvin Purple collaboration. With the first sneaker freak lining up at 11:58pm the night before, braving ice cold winds and near zero degree temperatures, the Alvin was set to light the dwindling sneaker scene back on fire. Trust the Europeans to bring it back so fiercely. With a steady roll call of peeps waiting in line all morning with their toasty coffees and woolen mittens keeping them warm, it was only a matter of time before the German sneaker spot gave everyone a slice of what they all wanted. Talk about a climactic explosion! It was all over in 20 minutes. With all pairs finding happy homes in such a record time, we can only applaud our Euro brethren for their commitment and love to our three year long project. Check out the whole affair below. Thanks to The Good Will Out and sneakerb0b for the pics!