Southwest Airlines Revamps Frequent Flier Program

DALLAS (AP)- Southwest Airlines is revamping its frequent-flier program with changes designed to nudge customers into buying higher-priced tickets by letting them earn bonus flights faster.Southwest says passengers will be able to redeem poi…

DALLAS (AP)- Southwest Airlines is revamping its frequent-flier program with changes designed to nudge customers into buying higher-priced tickets by letting them earn bonus flights faster.

Southwest says passengers will be able to redeem points for any flight without blackout dates. Southwest credit card holders will be able to redeem points for international flights on other airlines.

CEO Gary Kelly says the overhaul will bring in “several hundred” millions of dollars in extra annual revenue within three or four years.

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