Snowstorms Send TV Viewership Soaring

NEW YORK — With snow falling along the Eastern seaboard again Wednesday, kids aren’t the only ones cheering. So are television executives.TV viewership increases when families are cooped up in their homes during storms, and nowhere was…

NEW YORK — With snow falling along the Eastern seaboard again Wednesday, kids aren’t the only ones cheering. So are television executives.

TV viewership increases when families are cooped up in their homes during storms, and nowhere was this more evident than during the Jan. 10-13 storm that dumped snow across a wide swath of the country, including areas of the South that seldom see it. The Nielsen Co. said that storm had a bigger impact on television ratings than any other in recent history.

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