The Paper Cranes for Japan campaign was originally launched to inspire young people worldwide to show their support for victims of the disaster. But what started as a sign of solidarity has spiraled into something much more.
DoSomething.org and Students Rebuild launched the campaign, which provided an instructional video on paper-crane-making, and asked people to post photos and mail in their work. The hope was to eventually link all the cranes together, assembling a massive art installation in one of the centers or schools currently being rebuilt in Japan.
But the project, which launched modestly in mid-March, has since inspired hundreds of thousands of cranes from all over the world. The Bezos Family Foundation took note and stepped in, agreeing to donate $2 to Architecture for Humanity for every paper crane that was received. The two organizations originally partnered together in 2010 after the earthquake in Haiti.