Oprah’s OWN Network Launches Huge Media Blitz

LOS ANGELES — The Oprah Winfrey Network launching Saturday is wary of promising too much of a good thing – Winfrey herself.In stoking interest in the cable channel, the goal is to exploit Winfrey’s popularity while emphasizing th…

LOS ANGELES — The Oprah Winfrey Network launching Saturday is wary of promising too much of a good thing – Winfrey herself.

In stoking interest in the cable channel, the goal is to exploit Winfrey’s popularity while emphasizing that OWN won’t be all Oprah, all the time.

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