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Navy Pier Blames Groupon For Winter Wonderfest Revenue Drop

Navy Pier Blames Groupon For Winter Wonderfest Revenue Drop

(Crain’s)– Navy Pier officials blame Groupon for a drop in revenue for its biggest annual festival, though they credit the daily-deal site for generating more traffic.

With Winter Wonderfest ticket sales up 12% in volume, but event revenue down about 8% so far, Navy Pier officials are reconsidering whether future partnerships with Chicago-based Groupon are worthwhile.

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