From Chaplin to Marx, the top names in short comedic film boasted precise comedic timing, succinct deliveries and, most famously, substantial and iconic mustaches. If it is indeed lip fur that leads to legend, Rich Sommer is very self-consciously working to enter the pantheon of short film stache stars.
The “Mad Men” regular stars in the new short film “Mr. Stache,” the story of a timid man fighting against societal rejection of the inner mustache he’s finally dared to grow. The quirky conceit is the unlikely spawn of “My Movie Pitch,” the partnership project between American Express, Tribeca Film Festival and YouTube. In an effort to engage the online community, the financial services company solicited thousands of movie pitch ideas via the video sharing site, with a team of veteran Tribeca Film Fest directors deciding on their favorite. The hot button issue of facial grooming, sent in by aspiring filmmaker John Nash, was the inspiration that won out.
From there, panel member Jac Schaeffer set to work to flesh out the script, bringing life to Sommer’s brave fur lipped protagonist. It was an exciting opportunity for her, she told The Huffington Post Saturday night at the after party following the film’s big screen premiere, because not only does she love the short film format, but the story of a man and his mustache was her favorite pitch all along.