Mary-Kate & Ashley Olsen Set To Launch StyleMint.Com
With clothing lines The Row, Olsenboye and Elizabeth and James in the bag, Mary-Kate and Ashley Olsen have found another fashion venture to occupy their well-dressed time: StyleMint.com.
Women’s Wear Daily reports that the actresses-turned-designers, along with MySpace founder Josh Berman, will launch the site in July. The fashion newspaper breaks it down:
StyleMint will meld e-commerce and social media platforms to offer consumers a personalized shopping experience, based on a monthly opt-out model, similar to book-, music- and wine-of-the-month clubs. Mary-Kate and Ashley Olsen will help design and merchandise the offerings — starting with a collection of women’s fashion T-shirts retailing for $29.99 — as well as create regular videos for the site.
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