For superfit marathon-runners longing to do social good along with their exercise, a partnership between actor Ed Norton’s Crowdrise fundraising organization and the ING New York City Marathon is making life much easier.
This week, organizers of the marathon — one of the top racing events in the world — announced a continuing partnership with Crowdrise, Norton’s fundraising site, which will allow marathon runners to sign up with a charity of their choice and use social networking to raise funds.
Charitable giving has long been a component of the marathon, which is affiliated with over 200 charities that support a wide range of causes. Yet this marks only the second year that runners can choose their own charity and use Crowdrise to raise funds online in conjunction with the race. The site offers multiple resources, including social networking, online donation infrastructure, and fundraising and tracking tools. Runners can use the site either to fundraise for an existing charity team, or to start a new one and raise money for the cause of their choice.