Book, Video, eBook: How A Book Becomes A Vook

In an eBook Summit talk, Vook CEO Brad Inman and Perseus Books Group online marketing director Peter Costanzo explained the process for turning a print book into a multimedia product.Vook partnered with NBC News to acquire several film reels…

In an eBook Summit talk, Vook CEO Brad Inman and Perseus Books Group online marketing director Peter Costanzo explained the process for turning a print book into a multimedia product.

Vook partnered with NBC News to acquire several film reels chronicling the days of John F. Kennedy’s presidency and approached Perseus to collaborate on a project that eventually spawned the vook, JFK 50 Days. The video embedded above showcases the iPad app version.

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